Situation
Client was looking to develop a single-sourced multi-channel database.
Objective
To cost effectively develop a unified database platform for postal and email marketing efforts.
Methodology
• Analyze each data source
• Create database design through
procedures
• Improve creative to be concise and
response driven
• Normalize and process data hygiene
• Develop database categories,
masterfiles and enhancement files
• Combine multi-source data such as
magazine subscriptions, email
newsletters, event attendees, and
product purchasers
Results
Revenue increased, complaints were virtually eliminated, deliverability increased significantly, and tracking and profiling of respondents was implemented.
Client was looking to develop a single-sourced multi-channel database.
Objective
To cost effectively develop a unified database platform for postal and email marketing efforts.
Methodology
• Analyze each data source
• Create database design through
procedures
• Improve creative to be concise and
response driven
• Normalize and process data hygiene
• Develop database categories,
masterfiles and enhancement files
• Combine multi-source data such as
magazine subscriptions, email
newsletters, event attendees, and
product purchasers
Results
Revenue increased, complaints were virtually eliminated, deliverability increased significantly, and tracking and profiling of respondents was implemented.
LIST MAINTENANCE & FULFILLMENT
Let us lower your costs while increasing your profitability with our list maintenance & fulfillment services. Converting your data into a more marketable database adds integrity and selectivity to the file. With a clean, well-maintained file at AIG, you can boost rental response rates which will lead to continuations and increased revenue.
By enabling users to access our online system, we can unlock selections, data, and provide fast turnaround for counts and orders. You can run counts and orders 24/7 and quickly get results. You can automatically send all counts and orders to your associates and appropriate locations. You can match outside files to either match or suppress results. You can develop follow-up campaigns with email after postal or the other way around. You can maintain multiple addresses on the file and omit them.
Duplicates and non-deliverables are removed as your database is updated monthly or quarterly to keep nixies down and response rates up. Business records are separated from consumer households and are selectable by the individual with relevant data elements that are supplied for each record.
By combining multiple channels into a single database, a marketer can integrate and target both postal and email programs with all demographic and purchasing data. Therefore, each email or postal campaign can be selected while accessing all purchase history from the record. You can also develop a demographic or buyer activity profile on any aspect of the file to provide you with market insight into the data. From this you can develop masterfile and selections to use for internal or external marketing purposes. We will assist you in developing segments, roll-ups, and new categories to make the file more profitable.
By accessing our web site, you can receive up to the minute updates regarding the status and shipment of all list orders. Immediate counts are available upon request using WebOTIS™, our on-line order and count system. Output is supplied in a variety of formats including diskette, CD-ROM, and electronic transfer. All list orders are fulfilled within 24 hours and same day rushes can be accommodated without additional charges.